About Us

I started blue ivy in August of 2000 with a new idea of bringing fun trendy fashion to Door County. It was a slow start, but as people happened upon my small little Sturgeon Bay boutique they came back. Each sale was a compliment and I was so happy to be doing something I loved! Less than year later, my friend, Deb, told me about a small cottage for rent behind the Bayside Tavern in Fish Creek. I took a leap and blue ivy's Fish Creek resort store opened in June of 2001. In May 2018, we moved our Fish Creek store to a brighter, larger location on Spruce Street. And, in November 2020, we brought together both stores into our Fish Creek location and that’s where you’ll find us today continuing our reputation for friendly customer service and fun fashion finds!

And, now, about this little website….

While you may love the brand names blue ivy has in store, you need to check out the small boutique names we carry that also deserve your attention. This splendid mix of the familiar and the new is what keeps our style fresh and innovative. So, I've decided to devote our website to bringing those little fashion gems to the forefront. Giving you access to our very own curated collection wherever you are!
Thank you so much for stopping by
:) Charlotte

Currently for November, we are open Friday and Saturday, call us for hours or DM us on Facebook or Instagram (blue ivy boutique)