About Us

Hmmmm that's a great question! I started blue ivy in August of 2000 with the pioneering idea of bringing fun trendy fashion to Door County. It was a slow start, but as people happened upon my small little Sturgeon Bay boutique they came back. Each sale was a compliment and I was so happy to be doing something I loved! Less than year later, my friend, Deb, told me about a small cottage for rent behind the Bayside Tavern in Fish Creek. blue ivy's Fish Creek resort store opened in June of 2001. In May 2018, we moved our Fish Creek store to a brighter, larger location on Spruce Street—that we’re totally in love with along with our original Sturgeon Bay store!

To this day, blue ivy continues to build a reputation for friendly customer service and fun fashion finds!

And, now, about this little website….

While you may love the brand names blue ivy has in store, you need to check out the small boutique names we carry that also deserve your attention. This splendid mix of the familiar and the new is what keeps our style fresh and innovative. So, I've decided to devote our website to bringing those little fashion gems to the forefront. Giving you access to our very own curated collection wherever you are!
Thank you so much for stopping by
:) Charlotte

Our two store locations, call for hours:

22 South 3rd Ave. Downtown Sturgeon Bay, WI  (920) 746-1720 Open Thursday-Monday

9423 Spruce Street Fish Creek, WI  (920) 868-5212 Open Friday-Monday