About Us

I started blue ivy in August of 2000 with a new idea of bringing fun trendy fashion to Door County. It was a slow start, but as people happened upon my small little Sturgeon Bay boutique they came back. Each sale was a compliment and I was so happy to be doing something I loved! Less than year later, my friend, Deb, told me about a small cottage for rent behind the Bayside Tavern in Fish Creek. I took a leap and blue ivy's Fish Creek resort store opened in June of 2001. In May 2018, we moved our Fish Creek store to a brighter, larger location on Spruce Street. And, in November 2020, we brought together both stores into our Fish Creek location and that’s where you’ll find us today continuing our reputation for friendly customer service and fun fashion finds!


And, now, about this little website….

Although I’d LOVE to put everything that’s in our physical store on this site, blue ivy is a small business. I don’t get in a ton of inventory, but that also means I am careful in what I do bring in. So, on this website, I feel what you see currently helps you determine the store vibe and examples of what we do have to offer in store. However, once our physical store closes for the season at the end of October, we plan on putting our inventory here on this website.  Giving you access to your very own curated collection wherever you are!

Thank you so much for stopping by
:) Charlotte

Currently we are closed for the season, see you next spring! Check us out on Facebook or Instagram (blue ivy boutique)